CASE STUDY LIVE

Phillip Morris Zagreb: Journal party @ Weekend media festival

What

Journal party held “on top of the world”, in front of St. Euphemia’s Basilica at Rovinj, was the perfect place to say farewell to the summer and greet the autumn in bohemian style. This event gathered the A-list of “who is who” in business and entertainment industries.
Following the event theme i.e Bohemian Taste of Istria, in a uniquely set plug-in event zone, LA guests - IQOS users had a unique opportunity to create their own flavored olive oil & personalize the bottle. Subtle craft of olive oil pressing was presented by a local professional followed by selection of herbs such as basil, lemon, chilly or rosemary per personal preferences of the LA guests. Upon selection, bottle with herbs was infused by top notch Istrian olive oil. Calligrapher on site personalized each bottle adding the # of this limited collection and signature of the guest. The gift was finally packed in sustainable, eco-friendly jute bag making this experience truly one-of-a-kind.
Finding inspiration in Istrian natural surroundings allowed us to create inspired moments which will make a difference when considering brand relevance and loyalty.

300+

Participants

50+

Personalised olive oil bottles

1

breath-taking location

Gallery

 Galerije2
 Galerije1
 Galerije
 Galerije3
Quote

Case Studies - LIVE

Case Study live
Samsung Galaxy Z Fold3 ǀ Flip3 5G PR event
Case Study live
NUTRIS.farm™: Sustainable THANK YOU
Case Study live
Phillip Morris Zagreb: Journal party @ Weekend media festival
Case Study live
Galaxy S21 virtual launch event: Welcome to the everyday epic!
Case Study live
Phillip Morris Brand Retail – Women’s day
Case Study live
Dell Go Beyond 2019
Case Study live
Zemljoteka
Case Study live
WinDays20
Case Study live
SAMSUNG WINDS OF CHANGE
Case Study live
Samsung S9 launch event
MPG Retail - Music makes the world go round