CASE STUDY DIGITAL
Audi A4 market launch
For the Audi A4 market launch, envy and business-partner COSALUX were able to persuade with a trend-setting integrated concept, that got awarded with the first prize at the German Design Award 2017, the German Brand Award 2017 and the Automotive Brand Contest 2016.
As a way of enhancing people’s experience of the product during the Audi A4 market launch we gave potential customers an opportunity to explore the car using Virtual Reality technology. In adding virtual and interactive content, it was the first time we used this technology at an automotive-retail-event. We created an innovative and immersive presentation of product and feature highlights. Guests were able to discover the Audi A4 in ways that are usually only possible during test drives.