CASE STUDY LIVE
When it comes to creating buzz, no one knows how to do it better than Samsung especially when the next era of smartphone innovation is about to unfold.
Since 2020, events ventured into uncharted territory and creation of inspired moments takes more effort and imagination, but yet, foldable phones became as much reality as PR event during these tough times did. The concept spined around the idea that was visually challenging and innovative for this global leader. By creating inspirational and foldable scenography, the setting triggered guests and further on customers to unfold their worlds, think about their own uniqueness and finally to express it by choosing, not only innovative phone that will make them stand out, but choosing a companion that perfectly fits their own character.
Among numerous press and business guest there were Pavle Zobundžija, Head of Mobile Communications Samsung Electronics Adriatic who solemnly opened the press event by inspirational talk and influencers such as Maja Šuput, Rita Rumora, Goran Čižmešija and others who got the opportunity to experience the firsthand-on demo of new Galaxy Z Fold3 I Flip3 5G phones and sneak-peak into engagements prepared for customers in a roadshow that followed this event. PR Event was complemented by dance Studio Escape art performance, where dancers did not only dance, but have folded and unfolded repeatedly, just like these bold phones do.
