CASE STUDY RETAIL
S-BOX AUTUMN 2021
If someone mentiones a box which evokes such a great enthusiasm all around student population, first that comes on your ming is… S-Box! It is extra popular MPG's sampling campaign consisting of a box full of free samples, discount coupons and promotional benefits which is distributed hand-to-hand. Mission is to reach students as a segment willing to experiment and try new things and become a memorable experience during their college life. On the other hand, clients get guaranteed quality and controlled sampling, brand exposure, product promotion and consumer insights from the student segment. If we trust students, S-Box, Autumn 2021 has been the most attractive version so far. There was almost no student who wasn't impressed by the size and weight of the box. And really, it has been the biggest and the fullest box so far which is the result of recognizing the popularity of the project and the consequence of our dedicated work.