CASE STUDY RETAIL
KONZUM MORSOVCI 2021
We presented Konzum's new plush characters, Morsovci, all around Croatia (Zagreb, Rijeka, Pula, Varaždin, Osijek, Gospić, Zadar, Đakovo, Split). Pingo Ringo, Morž Žorž, Krokodila, Zubo, Toni Kornjačoni, Riba Coco, Rosita and Dupina Nina cheered up our little and sweetest ones, as well as their parents and pointed out the importance of protecting and preserving underwater life. The production of the whole setup in the form of a huge submarine with a bunch of visual and sound effects was a real challenge but once again we managed to create an unforgettable experience. Creative workshops, educational performances, quizzes, experiments inventing and thinking about the best ways of socializing Morsovci with children in Konzum stores were just some of our tasks. Morsovci events, just like the events of all their predecessors, caused great enthusiasm among the visitors and everyone who was part of the program sincerely enjoyed it.