CASE STUDY LIVE
Galaxy S21 virtual launch event: Welcome to the everyday epic!
2020 changed everything: the way we live, the way we do business, the way we interact one with the other. 2020 placed human relations and everyday moments into the spotlight creating a „new normal” landscape, forcing us all to reimagine everything we know about the event industry and place it in a new digital environment.
At the moment where the world was only getting to know all the features of online platforms, we took a step further and created a new unique online platform to host our virtual launch of Samsung Galaxy S21 5G series smartphone. Everydayepic.me web platform was developed exclusively for the occasion (in 3 weeks timeframe!) giving guests a unique journey through 6 virtual rooms that opened one after the other, providing content that was carefully selected and complimentary one to the other. Bixby, Samsung’s virtual assistant was the moderator and hostess of this virtual event giving it a live like feel, while hosts for each room were selected not only as celebrities, influential in SEAD region but also as personalities relevant for regional and guest diversity. Each room was prefilmed at various locations where the epic story was told by first British astronaut Helen Sherman, Galaxy S21 Ultra 5G was demonstrated, hand on, by the most popular Serbian actor Miloš Biković, competition was led by a Slovenian skier and World Cup winner Ilka Štuhec while fun was provided by Croatian singer Franka Batelić in cooperation with A-list global musicians and Dunking devils a Slovenian acrobatic dance group. Gift boxes were hand delivered to all guests across the region on the event day made of premium sweet & salty bites, cocktail ingredients and 2021 customized calendar as giveaway.
We changed the idea of what a product launch can be while simultaneously introducing the everyday epic to each and every participant making them a part of this unique experience.